The mission of the association is:

  • To be an attractive trade association for producers and sales companies whose main activity are ornamental plants.
  • To strengthen the production and sale of Danish ornamental plants.
  • To work for efficient logistics, current business terms, IT-structures, statistics, marketing, development of product and sales concepts, product development, research and tests as well as development of international relations.
  • To coordinate and improve the stakeholders’ representation in relevant industry-oriented companies and organizations nationally and internationally.
  • To take care of the members’ interests in political issues of the industry, e.g. through “Dansk Gartneri” (Danish Horticulture).
  • To provide a product liability insurance for the entire industry at optimum terms.
  • The association can acquire real estate, installations included.
  • The association can acquire shares in companies related to the horticultural industry.