The mission of the association is:
- To be an attractive trade association for producers and sales companies whose main activity are ornamental plants.
- To strengthen the production and sale of Danish ornamental plants.
- To work for efficient logistics, current business terms, IT-structures, statistics, marketing, development of product and sales concepts, product development, research and tests as well as development of international relations.
- To coordinate and improve the stakeholders’ representation in relevant industry-oriented companies and organizations nationally and internationally.
- To take care of the members’ interests in political issues of the industry, e.g. through “Dansk Gartneri” (Danish Horticulture).
- To provide a product liability insurance for the entire industry at optimum terms.
- The association can acquire real estate, installations included.
- The association can acquire shares in companies related to the horticultural industry.